Dry, dry again 🍻

...non-alc events, newsletters, and taste tests.

Hello, Substack friends and family!

We’re getting back to our roots today. Zero Proof Nation started out as an Instagram that featured non-alc beverage founders and people in the industry doing unique things to support the community (e.g., bottle shop or bar owners). With beverage founders, I was always curious to hear their why. What made them want to create a non-alc beverage? What were their reasons?

Just minutes ago, I posted hiyo’s feature to the IG feed. Believe it or not, this spotlight’s been years in the making. I think I talked to co-founder George Youmans back in 2021 and then my ADHD got the best of me. I completely forgot to post, and by the time I was ready, hiyo had blown up. I didn’t think I could go back to George and ask again. But when we recently reconned on LinkedIn, I asked him if he’d be down for the feature, four years later.

The rest speaks for itself. 👇

zeroproofnation

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